DESIGN RESOURCES THAT INSPIRE CREATION
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Product Design, Unfiltered. Colorful Feedback’s ebooks and guides boost your design skills to craft great digital products.
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Branding Workshop - (Figma)
Whether you're launching a new product and trying to identify your brand or rebranding an existing product, you can take the guesswork out of brand strategy sessions. Equip yourself with the ultimate Figma resource for faster, more confident brand building.
Unlock clarity and creativity for your team or clients with the Branding Workshop Figma Toolkit—a ready-to-use, interactive file that guides you through every essential step of developing a standout brand.
This all-in-one resource features clear moderation direction, editable workshop exercises, brand descriptors, and structured exercises designed to spark discussion, align vision, and fast-track brand decisions. Whether you’re running a solo session, collaborating with a team, or coaching clients, this Figma file makes complex branding work simple, visual, and fun.
• Fully customizable—tailor frameworks
• Includes: Figma file (.fig), moderation direction, exercises, and what to do next
• Modern, engaging layouts ensure brands-in-the-making leave with results they actually love
What this is: A strategic branding workshop for when you are just kicking off either a new product or rebranding an existing product. You will walk away with your brand’s key attributes, stakeholder alignment, and direction for the next phase of your brand’s development.
What this is not: Template for visual brand identity assets (logos, colors, typography, textures, etc.)
Collaborate in real-time with clients or team members for remote or in-person workshops
Ready to lead your next branding workshop like a pro? Download now and get started!
When selling UI/UX to stakeholders, swapping technical jargon for business-focused phrases that resonate more with decision makers is effective. Replace the Jargon with Business Impact Statements. These swaps will help you go from describing what you did to articulating the reasoning behind your decisions. Providing concrete evidence and estimates for stakeholders increases their trust, improves decision-making, and helps drive alignment around project goals.To effectively present UI/UX concepts to stakeholders, it's beneficial to replace technical terms with business-centric language that resonates with decision-makers. This shift from jargon to business impact statements clarifies the rationale behind your decisions, rather than just describing the actions taken. Offering concrete evidence and estimates also builds stakeholder trust, enhances decision-making, and fosters alignment with project objectives.
THE DESIGNER
Design Trading Cards
I’m Liz Abshire—a staff product designer currently shaping design at Nvidia, with previous leadership roles at Spotify, B2B startups, and consumer tech. Across every stage of my career, I’ve blended hands-on creativity with a tell-it-like-it-is approach: I give you honest, actionable feedback, practical frameworks, and real tools you can actually use on the job. My goal is to help you cut through the noise, focus on what matters, and confidently solve the right problems—just as I do in the trenches of product design every day. You can see some of my work here.